Wayfinding & environmental branding.
The enviromental branding and signage proposal for Visa Argentina's offices seeks to emphasize the concept of contemporary offices that promote the idea of community, encourage collaborative work and accompany the current work dynamics, positively impacting the perception that employees have of the company and embracing the spatial concept expressed in the architecture and interior design project.
The communications design proposal and development of complementary resources proposes a strong visual language focused on Visa's brand identity, while supporting and giving rise to the architectural concept that seeks to project native landscapes; embracing the iconic, natural habitat and the eclectic community that makes up Argentina. This concept reflects the strategy of providing a bold company value proposition, with a unique and differential positive environment for Visa.
The materiality that the pieces acquire is determined by a deep respect for the architectural proposal, promoting the good coexistence of the same with the approach of furniture and materials determined for the space. One of the main pillars in the decisions on sustainability was the development of a project that generates a great positive impact by rationalizing resources, both structurally and materially.
The communications design proposal and development of complementary resources proposes a strong visual language focused on Visa's brand identity, while supporting and giving rise to the architectural concept that seeks to project native landscapes; embracing the iconic, natural habitat and the eclectic community that makes up Argentina. This concept reflects the strategy of providing a bold company value proposition, with a unique and differential positive environment for Visa.
The materiality that the pieces acquire is determined by a deep respect for the architectural proposal, promoting the good coexistence of the same with the approach of furniture and materials determined for the space. One of the main pillars in the decisions on sustainability was the development of a project that generates a great positive impact by rationalizing resources, both structurally and materially.
Environmental Graphics Design – Inplace
Signage & Wayfinding – Inplace
Signage & Wayfinding – Inplace
Arquitectura e interiorismo – AFT Arquitectos
Fotografía – Inplace & Daniela Mac Adden
If you want to know more about our work visit www.inplace.com.ar
